HR部门顾客关系管理与企业可持续经营绩效关系研究On Relationship Between Customer Relationship Management of HR Department and Performance of Sustainable Enterprise Management
王晓灵;雷妮;
摘要(Abstract)：
以山东、上海等地35家企业内的245对员工—中高层管理者配对样本为调研对象,研究HR部门顾客关系管理与企业可持续经营绩效的关系。结果表明,HR部门的战略应变能力和可持续经营理念均与经济绩效正相关; HR部门的战略应变能力、雇主吸引力、监管机制以及可持续经营理念均与文化绩效正相关; HR部门的内部营销组合、战略应变能力和监管机制均与社会绩效呈正相关关系; HR部门的战略应变能力和可持续经营理念均与生态绩效呈正相关关系。
关键词(KeyWords)： HR部门顾客关系管理;企业可持续经营绩效;文化绩效;社会绩效;生态绩效
基金项目(Foundation): 国家社科基金项目“经济新常态下东部地区创业团队的社会资本与新创企业行为研究”(项目编号:17BGL097)
作者(Author): 王晓灵;雷妮;
Email:
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